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Know which sources shape AI answers, and which ones leave you out

Every domain and every page the assistants cite for your prompts, scored by how much they cost you: how often they're used, whether they name you, and which competitors they name instead.

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At a glance

Source analytics.

Gap score, page types, Reddit, YouTube and G2

01

A gap score for every site

From 0 to 100: high when a site is used in many answers, skips you, and names your competitors. Sort by it and your outreach list writes itself.

02

Domains, pages and page types

Each domain and each URL with its share of answers, its citations and its type: comparison, listicle, review, article, forum, video, docs, product page or homepage.

03

Reddit, YouTube and G2 tabs

The threads, videos and review pages assistants cite get their own tabs, because each one calls for a different, honest way to show up.

The sources table

Every column, and what it tells you

One row per cited domain, for the prompts, period and assistants you filter on. The example below follows one site in Brightloop's workspace: an agency tools roundup, over 100 answers.

Type
Who the site belongs to: You, Competitor, UGC (Reddit, forums), Review (G2 and similar), Editorial, Reference, Institutional, Corporate and more.
Editorial: a media site that publishes roundups
Used
The share of answers that cite the site at least once. It's the best measure of how much a source shapes the answers.
34%: cited in 34 of the 100 answers
Citations
How many times the site is cited in total, and per answer. More than one per answer means assistants lean on several of its pages.
51 citations, 1.5 per answer
Without you
The answers that cite the site and don't name you. This is the gap, counted in answers.
34 of 34: no answer citing it names Brightloop
Gap score
From 0 to 100, how much the site costs you: used often, skips you, names competitors. Explained below.
85
Competitors
The logos of the competitors named in the answers that cite the site, most frequent first.
Taskhive, Planwise, Orbitask
Assistants
The assistants that cite it. Some lean on a site that others never use.
Perplexity, Google AI Overviews, ChatGPT

Brightloop and its competitors are fictional. Numbers are illustrative.

Gap score

How the gap score works, in plain words

The gap score multiplies three things, so a site only scores high when all three are true. It runs from 0 to 100, and your own site always scores 0.

01

Used often

Answers citing the site, compared with the most used site in your list (1 for the top one).

02

Skips you

The share of those answers that don't name you (1 when none of them do).

03

Names competitors

How many competitors those answers name, counted up to 3 (3 or more counts as 1).

× 100 = gap score

  1. Agency tools roundup

    85
    Type
    Listicle
    Used
    34%
    Without you
    34 of 34
    Competitors
    Taskhive, Planwise, Orbitask

  2. G2: Taskhive alternatives

    53
    Type
    Review
    Used
    28%
    Without you
    21 of 28
    Competitors
    Taskhive, Planwise, Flowbench

  3. Reddit thread on client portals

    30
    Type
    Forum
    Used
    20%
    Without you
    18 of 20
    Competitors
    Taskhive, Planwise

  4. Client onboarding guide

    0
    Type
    Article
    Used
    40%
    Without you
    30 of 40
    Competitors
    None

  5. brightloop.com

    0
    Type
    You
    Used
    25%
    Without you
    —
    Competitors
    —

The most used source here is the onboarding guide, in 40 answers. The roundup is in 34: 34 ÷ 40 = 0.85. All 34 skip Brightloop: × 1. They name 3 competitors: × 1. So 0.85 × 1 × 1 × 100 = 85. The guide is used more, but it names no competitor, so it scores 0: it's not where the shortlist is decided.

Example data for the fictional Brightloop, over 100 answers. Sources are ranked by gap score in the app.

Page types

Ten page types, because each one calls for a different fix

The Pages tab lists every cited URL with its page type, Used, Without you and citations, sortable by any column. The type tells you what kind of content assistants reach for in your category.

Listicle

A "best X for Y" or "top 10" roundup.

Roundups often decide the shortlist. Being on them is usually the biggest win.

Comparison

A head-to-head page, "X vs Y", often written by a competitor.

If competitors write the comparisons, they frame the choice. Publish your own, fairly.

Review

A review platform page: a G2 category, profile, comparison or alternatives page.

Independent opinions weigh heavily on "is X good" and "best X" prompts.

Forum

A Reddit thread or a community discussion.

Real experience in buyers' own words. Assistants reuse it for recommendation prompts.

Video

A YouTube review, comparison or walkthrough.

Shows assistants trust demos for this topic: a format worth producing.

Article

A guide, a news piece or a blog post.

Informational answers lean on these. Cover the topic better, or contribute to it.

Docs

Documentation, yours, a competitor's or an integration's.

Assistants quote docs for "how to" and "does X do Y". Wrong or missing facts show up in answers.

Product

A product, feature or pricing page.

Where assistants get prices and features. Make sure yours state them clearly.

Homepage

A site's homepage.

Often a competitor's: a sign that assistants take its positioning at face value.

Other

Anything that fits none of the above.

Open it: it can reveal a source you didn't know about.

Drill down

From a row to the answers behind it

Every number opens onto the answers that produced it, so you can check a gap before acting on it.

Domain detail page

Open any domain to see how assistants use it.

  1. 01Usage over time, as a chart
  2. 02Its share in each assistant
  3. 03Brands named alongside, with you highlighted
  4. 04Its pages, with type, Used and Without you
  5. 05The prompts it appears on, marked names you or skips you
  6. 06The latest answers citing it
  7. 07A "Draft content for this source" button into Content studio

Page detail panel

The same view for a single URL, from the Pages tab: its trend, assistants, the prompts and answers that cite it, and the brands named alongside.

Reddit tab

The threads assistants cite, grouped by subreddit, with Used and Without you, and a button to draft a reply from it.

Draft a Reddit reply

YouTube tab

The videos assistants point to, grouped by channel, and a button to script a video of your own.

Script a video

G2 tab

The G2 pages assistants cite (categories, profiles, comparisons, alternatives), and a button to plan a review campaign.

Plan a review campaign

Gaps only

One switch keeps only third-party sites that appear in answers without you. Your own site and your competitors' sites drop out, and what's left is your to-do list.

Filters

Period, tag, country tag, persona and assistant. Compare what Perplexity cites in France with what ChatGPT cites in the US.

CSV export

Pro

Export domains and pages with every column, to share an outreach list or work it in a spreadsheet.

The free plan shows the top 2 cited sources. Pro, at $19 a month, unlocks every source, page, tab and the gap score.

Playbook

How to act on each page type

Sort by gap score, look at the page type, then pick the honest fix. The last column is the Content studio format that gets you started.

  1. Listicle

    A roundup decides the shortlist without you.

    Get included: send the author a short, factual pitch with your use case, price and a test account. Don't ask for a rank.

    Brief for the pitch

  2. Comparison

    Someone else frames the choice, often a competitor.

    Publish your own fair comparison, with a table and when each option fits better.

    Comparison page

  3. Forum

    A thread where buyers ask for advice.

    Post a helpful reply from an identified account, with your affiliation disclosed, if the subreddit allows it.

    Reddit post or reply

  4. Review

    A review page that lists competitors and not you.

    Ask real customers for honest reviews. Never write, buy or filter them.

    Review request campaign

  5. Video

    Assistants rely on a video for this topic.

    Make your own walkthrough, or send the creator accurate facts and access.

    YouTube script

  6. Docs, reference

    Facts about you or your category come from docs.

    Fix the facts: make your docs and reference pages answer the question clearly and accurately.

    FAQ page

  7. Article

    A guide covers the topic without you.

    Cover it better on your site, or offer the author a correction or expert input.

    Blog article

In their words

The questions it answers

Source analytics, in the words of the people who use it.

Which sites should we work on first?
Sort by gap score: the sites used often in answers that don't name you, with the competitors they name alongside.
Which pages exactly, not just the domain?
Open a domain to see its trend, the assistants that cite it, the brands named next to it, its pages, the prompts it appears on and recent answers. Each URL has its own detail page too.
What kind of content gets cited in our category?
Page types show whether assistants lean on comparisons, listicles, reviews, forums, videos or docs, so you know which format to publish or pitch.
Which Reddit threads and YouTube videos matter?
The Reddit and YouTube tabs list the exact threads and videos cited by assistants, with the answers that used them.
Is our G2 page doing its job?
The G2 tab shows which G2 pages assistants cite, how often, and whether those answers name you or your competitors.

Step by step

How it works

  1. 01

    Collect the sources

    Each run keeps every link the assistants cited, in order, with the answer around it.

  2. 02

    Score the gaps

    Citegram groups links by domain and page, labels the page type and computes a gap score for each site.

  3. 03

    Act on the top gaps

    Pitch the sites, join the threads honestly, ask customers for reviews, or turn a gap into a brief in Content studio.

Citegram

More in Citegram

AI visibility dashboardVisibility, share of voice and rank in one viewAutopilotWeekly runs from our servers, Chrome closedPrompt trackingYour visibility on every question, in every assistantAnswer analysisWho is named, in what order, and howCitation trackingThe sites AI cites, and where you're missingContent studioFrom an AI visibility gap to a brief, then a draftArticles8 blog articles a month, written from your gapsCompetitor benchmarkingEvery brand AI names next to you, rankedChrome extensionReal answers from the apps you already useMCP serverAsk Claude, ChatGPT or Cursor about your AI visibilityIntegrationsPublish to WordPress, Webflow, Notion or any webhook

Blog

Guides on this topic

FAQ

Frequently askedquestions.

How is the gap score calculated?

It runs from 0 to 100 and goes up when a site is used in many answers, when those answers don't name you, and when they name your competitors. A high score means a source that shapes answers without you.

What's the difference with citation tracking?

Citation tracking shows which domains are cited and where you're missing. Source analytics adds the gap score, page types, a detail page per domain and per URL, and dedicated Reddit, YouTube and G2 tabs.

Is source analytics on the free plan?

The free plan shows the top 2 cited sources. Pro, at $19 a month, unlocks every cited source and page, the gap score, the detail pages and the Reddit, YouTube and G2 tabs.

Which assistants does it cover?

All 9 on Pro: ChatGPT, Gemini, Perplexity, Claude, Grok, Mistral, Copilot, Google AI Overviews and Google AI Mode. Some cite many links, some cite few, so the mix of sources differs by assistant.

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